Hello Mumbai Business Desk 

Mumbai,19th march,2025:IDFC FIRST Bank has unveiled Ace Feature onit spremium Mobile banking App, that provides relevant insights and tools to allow investors make an informed Mutual Fund investment decision. This feature aims to empower an individual with ‘do-it-yourself’ investing, digital.
TheACEFeatureontheIDFCFIRSTBankappprovidesrichandusefuldetailsonmorethan2500Mutual Funds in India. Investors can browsethrough various fund categories (like Equity, Debt, Tax-Saving, Hybrid, and Index funds) and choose the right need-based fund to build a diversified portfolio.
IDFCFIRSTBankCustomerscanalsoaccessdetailedinformation–likehistoricalfundperformance(1Y, 3Y & 5Y), holding patterns (by sectors, companies, and market cap), and expert ratings on each fund (Morningstar Rating).
This feature provides premium experience to the investor by combininginformation about the fund available publically, insights and easy investing customer journey.
Ataglance:
There are over 2,500 mutual funds in India; how does a customer choose? Acefeaturesimplifiesinvestmentbyprovidingrelevantdetailstohelpselect top performing funds.

WhatarethecompaniesinvestedineachMF?WhatarethesectorsyourMF has invested in? Simply click to know.

“Senior Citizen Assistance Special” feature that automatically selects ‘Conservative’fundswithlowerrisksbasedonthetypicalriskappetitefor Senior Citizens, ensuring enhanced safety while investing. Senior Citizens can select other funds by choice.

Goal-basedMFinvestingforkeylifestagesandeventslikeretirement planning, wedding, etc. by access to investing tools.

Customers can now link their external mutual funds through eCAS (electronicConsolidatedAccountStatement)serviceformutualfundstoget a consolidated view of their MF holdings without switching multiple APPs
Mr. Ashish Anchaliya, Chief Product Officer, Digital Banking, IDFC FIRST Bank said “We know that investingcanfeeloverwhelming,andmakingtherightinvestmentcanbeachallenge,especiallywith over2,500mutualfundstochoosefrom.That’swhywecreatedtheAcefeaturewithtoolsandinsights that providesrelevant information at a single place. With just a few taps, you can selectfunds that you want to invest in with confidence and ease.”
IDFC FIRST Bank’s mobile banking app is the highest-rated Indian banking app on Play Store with a rating of 4.9 and is ranked #1 by Forrester (The Forrester Digital Experience Review™: Indian Mobile Banking Apps, Q3 2024).

ClickheretoDownloadtheApp
AboutIDFCFIRSTBank

The7CorePrinciplesofIDFCFIRSTBank

IDFC FIRST Bank was created in December 2018 through the merger of infrastructure finance giant IDFCBankandretailfinance&MSMEspecialistCapitalFirst.Thefollowingarethe7corePrinciplesof the Bank:

Vision:Building a world-class Bank in India, focused on Ethical, Digital, and Social Good Banking.
Universal Bank:IDFC FIRST Bank is a Universal Bank, offering a comprehensive range of services, including Retail, MSME, Rural, Startups, Corporate Banking, Cash Management, Wealth Management, Deposits, Government Banking, Working Capital, Trade Finance, and Treasury solutions.
Ethical Banking:The Bank adheres to a”Near and Dear”test, ensuring its products are so customer-friendlythatemployeescanconfidentlyrecommendthemtolovedones.TheBank is committed to doing right by customers even when no one is watching and believes that income earned unethically is not worth earning.
So, the Bank has simplified descriptions, calculations, and legal jargon to avoid confusing customers.Itoffers“ZEROFEEBanking”onallsavingsaccountservices,includingSMSalerts, IMPS,RTGS,NEFT,cashdeposits,non-homebranchaccess,ATMwithdrawals,chequebooks, DemandDrafts,PayOrders,duplicatestatements,andothercommonlychargedservices.Itis the first and only bank in India to do so.
CustomerFriendlyBanking:IDFCFIRSTBankcreditsinterestmonthlyonsavingsaccounts.For credit cards, it offers lifetime-free cards with no minimum spend conditions, non-expiring reward points, zero interest on ATMcash withdrawals, and dynamic lowAPR. Any applicable fees are transparent and clearly explained.
Digital Banking:The Bank’s modern technology stack delivers high-quality services across mobile,branch,internetbanking,callcenters,andrelationshipmanagers.Itsadvancedmobile banking app, featuring 250 functionalities, is rated 4.9 on Google Playstore and App Store. RenownedglobalratingagencyForresterhasrankeditthebestinIndiaandamongthetop20 worldwide for two consecutive years.
Social Good Banking:The Bank focuses on financial inclusion while ensuring high asset quality. It has financed over 40 million customers, including 16 million lifestyle improvement loans,15millionloansto4.3millionwomenentrepreneurs,6.5millionvehicleloans,1million sanitation loans, 1 million livelihood loans, 300,000 SME loans, and 100,000 home loans.
ESG Goals:The Bank holds high ESG scores, reflecting its commitment to financial inclusion and social responsibility.
The Bank believes creating a new-age, ethical, customer-friendly, and world-class Bank for India is a privilege for its stakeholders.