Hello Mumbai City DeskÂ
In a proud and defining moment for India’s evolving culinary landscape, Simran Seth, founder and creative force behind SSBakes®, was honored with the prestigious “Cake Brand of the Year 2025” award at the Times Applaud Icons of India Awards 2025, held on 22nd November 2025. The recognition celebrates excellence, innovation, and leadership across industries, and Simran’s win stands as a powerful testament to the impact of passion-driven entrepreneurship in the food and baking sector. The award was presented by acclaimed Indian model, actress, producer, and director Divya Khosla, whose presence added glamour and distinction to an already memorable evening.
Simran Seth’s journey is a compelling story of vision, perseverance, and unwavering dedication to her craft. What began as a simple love for baking in the comfort of her home kitchen has grown into SSBakes®, a brand now synonymous with premium quality, handcrafted desserts, and artistic finesse. Her path from passion to profession reflects the spirit of modern Indian entrepreneurship where creativity, discipline, and purpose come together to build something truly exceptional.
Founded in 2020, SSBakes® quickly established itself as a standout name in the competitive bakery and dessert space. In a market flooded with mass-produced offerings, the brand differentiated itself through its commitment to high-quality ingredients, customized creations, and thoughtfully curated flavors that cater to diverse palates. Each dessert reflects meticulous attention to detail, from flavor balance and texture to presentation and finish. Over the years, SSBakes® has earned a loyal clientele that values authenticity, consistency, and innovation key factors that contributed to its recognition as Cake Brand of the Year.
One of Simran Seth’s greatest strengths lies in her rare ability to merge science with artistry. Armed with an MSc in Specialized Dietetics and a Pastry Chef Certificate from the School for European Pastry (SEP), she brings a unique academic and professional foundation to her work
Adding to her growing list of accolades, Simran Seth has also received a Letter of Appreciation from the CSIR – Council of Scientific and Industrial Research in recognition of her dedication, innovation, and hard work.
Today, SSBakes R is much more than a bakery it is a symbol of excellence in the homegrown entrepreneurial ecosystem. Her achievements highlight how passion, when nurtured with knowledge and perseverance, can lead to extraordinary success and lasting impact.
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