Hello Mumbai City Desk
In a proud moment for the culinary world, Simran Seth, founder of SSBakes®, was recognized with the “Passion to Profession – Inspiring Journey in Baking” award at the Times Applaud Inspiring Leaders Awards 2025 on 23rd August 2025. The prestigious award was presented by none other than Padmashri Harbhajan Singh, legendary cricketer, making the evening even more memorable.
Simran’s journey is nothing short of inspiring. What began as a passion for baking in her home kitchen has now evolved into SSBakes®, a brand synonymous with handcrafted desserts, premium quality, and innovation. Founded in 2020, SSBakes® has swiftly carved its niche, gaining admiration for its premium ingredients, artistic presentation, and unique flavors that cater to every sweet tooth.

Armed with an MSc in Specialized Dietetics and a Pastry Chef Certificate from the School for European Pastry (SEP), Simran combines science and artistry in every creation. Her expertise allows her to balance taste with texture, crafting desserts that are as indulgent as they are precise. This rare blend of knowledge and creativity has helped her brand stand tall in the competitive bakery industry.
Today, SSBakes® is more than just a bakery, it is a symbol of excellence in the homegrown entrepreneurial space, inspiring countless budding bakers to turn their passion into profession.
Receiving this award is not just a recognition of Simran’s dedication and craft, but also a testament to how perseverance, skill, and love for one’s art can lead to extraordinary success.
✨ Follow SSBakes® on Instagram:
https://www.instagram.com/_ssbakes_

