Hello Mumbai National Desk
NSIC along with Zhep Udyogini Association and ONDC Seller Network Participant Easy Pay Organize Workshop under MSME TEAM (Trade Enablement and Marketing) Initiative in Mumbai.
Mumbai, 23 June 2026
The National Small Industries Corporation Limited (NSIC), Andheri Branch Office, Mumbai, organized a one-day workshop under the MSME TEAM (Trade Enablement and Marketing) initiative at the BSE International Convention Hall. The objective of the program was to empower Micro, Small and Medium Enterprises (MSMEs) through digital marketing and e-commerce, and connect them with new business opportunities.
The MSME TEAM initiative, launched by the Ministry of Micro, Small and Medium Enterprises (MSME), is being implemented by NSIC through Easy Pay Limited, a Seller Network Participant on the Open Network for Digital Commerce (ONDC). The initiative is an important component of the Ministry’s Raising and Accelerating MSME Performance (RAMP) program, aimed at enhancing the competitiveness of MSMEs and providing them with access to wider markets.
The primary objective of the workshop was to educate entrepreneurs about the digital commerce ecosystem and the business opportunities available through ONDC, enabling them to reach customers across the country with their products and services.
The workshop was organized in collaboration with Zhep Udyogini Sanstha, whose members are primarily engaged in handicrafts, organic products, and various business activities. A large number of women and men entrepreneurs from Mumbai and nearby regions participated enthusiastically in the event.
The program commenced with a welcome address and inaugural remarks by Mr. Kantharao Jinna, Senior Branch Manager, NSIC Andheri Branch Office. Mr. D.D. Maheshwari, Zonal General Manager (Mumbai), NSIC Ltd appreciated Zhep Udyogini for inviting their members and thanked the associate partners. He gave detailed information about various NSIC and National SC-ST Hub schemes and the benefits available to MSMEs. With support from Easy Pay’s experts, he also explained how the MSME TEAM initiative can help MSMEs expand their businesses by connecting them to digital commerce platforms through ONDC.
Participants were informed that the scheme offers services such as digital product listing, online catalogue creation, packaging support, logistics management, order operations, and account management, making digital commerce simpler and more effective for MSMEs.
During the program, Mr. Milind Barpatre, IEDS, Director, MSME Development and Facilitation Office (MSME-DFO), Ministry of MSME, encouraged entrepreneurs to adopt digital platforms. He emphasized that MSMEs should leverage various Central and State Government schemes to expand their businesses and use digital channels as a key driver of growth. While Mr. Dhananjay Koli, Industries Inspector, District Industries Centre-Mumbai, spoke on women policy, EDTP, Cluster, CMEGP and other State Government schemes and invited all the participants to avail the benefits.
During the workshop, Mr. Vijay Yadav of Easy Pay Limited delivered a detailed presentation on the features and benefits of the OPENKART Seller Application as a Seller Network Participant on the Open Network for Digital Commerce (ONDC). He explained how entrepreneurs can list their products on the ONDC network through OPENKART and gain access to multiple e-commerce marketplaces across India.
Mr. Yadav highlighted key capabilities such as digital cataloguing, order management, logistics coordination, payments, and business expansion support. He emphasized that the platform creates new digital commerce opportunities for MSMEs and encouraged entrepreneurs to join the ONDC ecosystem. He further explained that through OPENKART, businesses can expand their market reach, connect with new customers, and access broader commercial opportunities with ease.
Mrs. Radha Kirthivasan, Head – Listing & SME, Bombay Stock Exchange (BSE), spoke about the importance of SME Listing for MSMEs. She highlighted that access to capital markets is critical for business expansion and financial strengthening and encouraged entrepreneurs to take full advantage of the opportunities available.
Mrs. Pournnima Shirishkar, Founder of Zhep Udyogini, motivated members of her organization to embrace digital platforms and maximize the benefits of government schemes. She stated that digital commerce enables entrepreneurs to access new markets, improve productivity, and strengthen their competitive capabilities.
Mr. Shashi Kant, DGM-MSME Vertical, Union Bank of India and Mr. Vivek Kinare, Executive VP & Product Head-MSME, HDFC Bank., encouraged the participating entrepreneurs to adapt banking system to avail fund based and non-fund based bank limits which will help them grow their business.
The program received venue and knowledge support from Bombay Stock Exchange (BSE) Ltd, while MSME-DFO, District Industries Centre-Mumbai, ONDC, Union Bank of India, HDFC Bank, Easy Pay Limited, Navabharat, Navarashtra Press, and other associate partners supported as knowledge partners.
During the workshop, participants interacted with industry experts on various topics related to the ONDC network, digital commerce processes, government support schemes, and MSME development. They received valuable guidance on expanding their businesses through digital channels and leveraging emerging opportunities in the digital economy.
