Hello Mumbai National DeskÂ
World MSME Day 2026: AI, Automation and Digital Transformation Are Essential for Global MSME Growth, Says Jennifer Isaac, Director of CrossAsyst Infotech
World MSME Day 2026 – Exclusive Interview with
Ms.Jennifer Isaac
Director
CrossAsyst Infotech Pvt Ltd.
http://www.crossasyst.com
Representative (USA), Indian Chamber of International Business | HR & International Business Expert:
On the occasion of World MSME Day 2026, Hello Mumbai News Editor-in-Chief Aleem Shaikh had the privilege of conducting an exclusive interview with Ms. Jennifer Isaac, Director of CrossAsyst Infotech Pvt. Ltd. and Representative (USA), Indian Chamber of International Business (ICIB). A distinguished HR and International Business expert, Ms. Isaac shared valuable insights on the evolving MSME ecosystem, digital transformation, global market opportunities, workforce development, and the importance of innovation in building globally competitive enterprises. In this exclusive interaction, she discusses how Indian MSMEs can leverage technology, strengthen international collaborations, and drive sustainable growth in an increasingly interconnected global economy.
Hello Mumbai NewsÂ
Please introduce yourself and tell us about your role with the Indian Chamber of International Business in the USA
Ms Jennifer IsaacÂ
Yes Sure, I myself Ms.Jennifer Isaac ,Director CrossAsyst Infotech Pvt Ltd and I I am a Mumbai based business professional and networking leader with experience across banking, IT and Investment banking. My work is centered on supporting MSMEs through strategic partnerships, market access, and business growth opportunities. Currently serving as National Committee Chair for IT/ICT, AI & ITES at Indian Chamber of International Business (ICIB), I also facilitate cross-border connections between India and other countries mainly USA and UAE, creating pathways for MSMEs to expand and collaborate globally. Am actively involved in Rotary and business forums, where I lead initiatives focused on ethical entrepreneurship, mentorship, and community impact. I also contribute as a speaker and moderator, guiding emerging entrepreneurs and fostering practical, purpose-driven leadership.
Hello Mumbai NewsÂ
How can Indian MSMEs strengthen their presence in the US market while complying with international business standards?
Ms Jennifer Isaac
Leveraging the USA market Expanding into the U.S. market presents a strong opportunity for Indian MSMEs, especially when approached through three critical pillars: compliance, differentiation, and strategic partnerships. To begin with, businesses must ensure that their products and processes meet U.S. regulatory, quality, and safety standards. Leveraging export facilitation centres and trade-connect platforms can help MSMEs better understand certification requirements and navigate the complexities of entering a highly regulated market.
Hello Mumbai NewsÂ
What are the biggest opportunities for Indian MSMEs in international trade over the next five years?
Ms Jennifer Isaac
Over the coming five years, Indian MSMEs are poised to benefit from growing opportunities across sectors such as textiles and apparel, engineering goods, food processing, handicrafts, and digital services—industries that are central to India’s export growth agenda. The recently introduced Export Promotion Mission (EPM), supported by substantial government investment, is designed to strengthen MSME participation in global trade. It focuses on enabling easier access to affordable trade finance, enhancing product quality and global branding, and supporting businesses in exploring and entering new international markets.
Hello Mumbai NewsÂ
From your HR experience, what are the most common talent and leadership challenges faced by MSMEs today?
Ms Jennifer Isaac
From an HR point of view, MSMEs face some very real and everyday challenges. Finding and keeping the right talent is not easy, and at the same time, building future leaders and putting basic HR systems in place can be difficult when budgets are tight. In many MSMEs, a lot still depends on the founder or family members. While that brings strength, it can also make it harder to delegate, manage performance effectively, or plan for succession in a structured way.
Another challenge is that MSMEs often cannot offer the same salaries or learning opportunities as large companies. This sometimes leads to people leaving at crucial stages, creating skill gaps just when the business needs stability. On top of this, bringing in HR consultants can be expensive. While their guidance is valuable, the fees are often too high for MSMEs to afford comfortably, which means many businesses have to manage without that external support.
Hello Mumbai NewsÂ
How can MSMEs build a globally competitive workforce while managing limited resources?
Ms Jennifer Isaac
MSMEs don’t need large teams to become globally competitive—they need the right mindset around people. For me, it really comes down to focusing on culture, capability, and collaboration. To begin with, even simple and practical HR systems can make a big difference. Clearly defined roles, basic performance tracking, and structured learning plans—these don’t have to be complex or expensive, but they do need to be consistent. MSMEs can also benefit a lot from partnerships. Working with training institutes, using online learning platforms, or tapping into government skill development programs can help teams build skills in key areas like quality standards, export processes, digital marketing, and even crosscultural understanding. Most importantly, creating the right culture is a real differentiator. When people feel valued, included, and see a clear path for growth, they are more likely to stay and contribute. Even with limited financial resources, a strong, values-driven environment can help MSMEs build committed and capable teams.
Hello Mumbai NewsÂ
What skills should young entrepreneurs and MSME professionals develop to succeed in international business?
Ms Jennifer Isaac
I believe the focus should be on building three key skill areas: understanding global business, digital capabilities, and developing strong people skills. It’s important to be comfortable with how global trade works and how to manage risks when dealing with international markets. Digital skills are no longer optional. And finally, people skills truly make the difference. Clear communication, the ability to negotiate, and understanding different cultures are all essential when building long-term relationships with international partners, investors, and customers.
Hello Mumbai NewsÂ
How important are digital transformation, AI, and automation for MSMEs looking to expand globally?
Ms Jennifer Isaac
Importance of digital transformation, AI, and automation For MSMEs that want to grow and compete globally, digital transformation, AI, and automation are no longer choices—they are becoming essential.
Today, AI-powered tools can support MSMEs in very practical ways, from understanding demand patterns and setting the right pricing to identifying customer segments and even accessing credit through fintech-led trade finance solutions. At the same time, automation across production, inventory, and logistics can bring much-needed consistency. It helps improve turnaround times, reduce errors, and meet the quality expectations and service commitments required in international markets. What I see as equally important is the use of digital platforms for marketing, sales, and documentation. When MSMEs adopt these tools effectively, they can lower transaction costs and connect directly with global buyers, without always depending on intermediaries.
Hello Mumbai NewsÂ
What role does the Indian Chamber of International Business play in connecting Indian businesses with international markets?
Ms Jennifer Isaac
ICIB’s role in connecting Indian businesses internationally The Indian Chamber of International Business plays an important role in helping Indian businesses connect with global opportunities, not just through representation but through meaningful engagement. Its strength lies in bringing together policy advocacy, trade delegations, and structured networking in a way that creates real pathways for growth. We help them understand the nuances of business culture, expectations, and standards so they can participate with confidence. At the same time, ICIB continues to support MSMEs through knowledge-sharing platforms, focused sector discussions, and collaborative initiatives.
Hello Mumbai NewsÂ
what is your special World MSME Day message for entrepreneurs, startups, and business leaders across India?
Ms Jennifer Isaac
Advice for women entrepreneurs and first-generation business owners To all the incredible women entrepreneurs and first-generation business owners out there, I want to share a heartfelt message: own your place in the global business arena with unwavering confidence and thorough preparation. Surround yourself with mentors, connect with peer groups, and engage with professional networks like local chambers. Building credibility is key. Deliver quality consistently, and remember that global partners often value reliability more than sheer size. Be true to yourself, and remember that positive change is always welcome. With the right attitude, you can make a difference—not just for yourself, but for others as well. Trust in your journey, and embrace your unique perspective as your greatest strength. Your voice matters in this space, so let it be heard!
Hello Mumbai NewsÂ
What government initiatives or policy reforms would you recommend to accelerate MSME exports and global competitiveness?
Ms Jennifer Isaac
Recommended government initiatives and policy reforms To accelerate MSME exports and enhance global competitiveness, consider the following recommendations:
Export Promotion Mission: MSMEs can find information on various schemes and application processes via the Ministry of Commerce and Industry website.
b. Export Facilitation Centers (EFCs): These centers are established in various regions and aim to provide direct support.
c. Compliance Processes: While the compliance can be complex, resources are available through government portals and industry associations, helping MSMEs understand requirements like NSIC.
Hello Mumbai NewsÂ
Can you share a success story of an MSME that successfully entered international markets through strategic guidance and networking?
Ms Jennifer Isaac
MSME success story (illustrative) FabIndia is an excellent example of how an MSME can achieve long-term business success while creating positive social impact. Its commitment to sustainability, quality, and community empowerment demonstrates that small and medium enterprises can contribute significantly to economic growth, employment generation, and the preservation of traditional skills. The government’s focus on sectors like textiles and engineering goods, along with schemes for trade finance, market access, and logistics support, has enabled such MSMEs to participate in international fairs, secure certifications, and access new buyers.
Hello Mumbai NewsÂ
Looking ahead, what is your vision for India’s MSME sector by 2030?
Ms Jennifer Isaac
Vision for India’s MSME sector by 2030 By 2030, I hope to see India’s MSME sector evolve into a globally connected and digitally driven ecosystem that plays an even greater role in exports, innovation, and job creation. I believe the future of MSMEs lies in adopting sustainable business practices, embracing innovation, and building agile, efficient operations. For me, achieving this vision means creating an environment where entrepreneurs, regardless of where they are located, have the opportunity to grow and succeed. I believe that stronger global partnerships, better trade infrastructure, easier access to digital finance, and practical capacity-building programmes will empower MSMEs, especially those in smaller towns and rural communities, to confidently compete and thrive in international markets.
Hello Mumbai NewsÂ
Finally, what is your special World MSME Day message for entrepreneurs, startups, and business leaders across India?
Ms Jennifer Isaac
Special World MSME Day message On this World MSME Day, my message to entrepreneurs, startups, and business leaders across India is simple: dream beyond borders but build with purpose. I believe this is an ideal time for MSMEs to make the most of the government’s continued efforts to strengthen the sector through export promotion initiatives, digital transformation programmes, easier access to finance, and skill development schemes. My advice is to focus on getting the fundamentals right—ensure your business is compliant, establish a strong digital presence, invest in quality, and actively build networks both within and beyond India. With the right support ecosystem and a commitment to continuous improvement, I am confident that Indian MSMEs can expand their footprint and become trusted symbols of India’s innovation, quality, and entrepreneurial spirit.
